Accor, one of the world’s leading augmented hospitality groups, and Al Tayyar Travel Group, one of the Middle East’s leading technology-powered travel and tourism companies (ATG), have entered into a partnership. It will see Accor give access to its entire portfolio of hotels to ATG’s customer base.

Al Tayyar Travel Group is one of the region’s most influential travel companies. It has two leading Online Travel Agencies (OTAs) in the Middle East: Almosafer and Tajawal.

The partnership reinforces Accor’s distribution capabilities in major growth markets. It further bolsters its outbound growth from the Middle East to major destinations including the US, Asia and Europe.

Accor will provide ATG with direct access to real-time rates across its 4,800 hotels and resorts in 100 countries. It will help strengthen Accor’s visibility and sales capabilities in major regional and international customer source markets.

“Our partnership with Al Tayyar Travel Group accelerates our growth strategy by cementing our presence as a world-leading travel and lifestyle brand in the Middle East,” said Markus Keller, senior vice president, Global Sales Organization for Accor.

“This mutually-beneficial agreement provides us with a prime opportunity to amplify awareness of our unrivaled portfolio of diverse brands and lifestyle experiences around the globe to some of the region’s most dynamic and travel-hungry consumer markets.”

Abdullah Al Dawood, Group CEO, Al Tayyar Travel Group, added: “Accor is a global brand and connecting with them on our platform will bring thousands of well-known hotels to our travellers, giving greater choice and convenience. With over 90 million online sessions last year, we have the largest travel platform in Saudi Arabia and the Middle East, which is why hotel brands such as Accor choose us as key regional partners.”