Accor is growing its portfolio in Saudi Arabia by partnering with Taiba Investments to launch the first Novotel Brand in the holy city of Madinah. Once open, the property will include 394 keys, three F&B outlets as well meeting rooms and retail space.

The group is partnering with Taiba Investments, considered as one of the largest real estate companies in the kingdom.

Accor currently operates 34 properties (13,517 keys) in Saudi Arabia, with another 25 properties (7,948 keys) in the pipeline.