Radisson Hotel Group announced a record year in its fastest-growing region, the Middle East & Africa, with 21 signings and seven hotel openings achieved so far.
The group’s expansion drive includes the announcement of eight hotels in Morocco, the entry into Thakher Makkah with nearly 1,000 rooms, as well as the introduction of the Radisson Individuals brand in both the Middle East & Africa.
From opening the first Radisson hotel in Dubai to multiple Radisson Blu resort offerings, it has been a year marked by significant milestones for the group.
With additional hotel signings and a further seven openings across destinations such as the UAE and Saudi Arabia expected before the year end, Radisson Hotel Group remains prudently optimistic regarding the business recovery in the last quarter of 2021.
Radisson Hotel Group has more than 100 hotels currently in operation and 70 under development across the region, its aggressive expansion placing them firmly on track to reach over 250 hotels in its Middle East & Africa portfolio by 2025. Furthermore, the group has put forward growth priorities across key markets, such as Saudi Arabia, the United Arab Emirates, Morocco, Egypt and South Africa.
In line with the Saudi Vision 2030, the group is focusing on expanding its presence across the kingdom and across all segments, from resorts to city hotels and serviced apartments.
In the KSA, Riyadh remains a strategic destination. The recent signing of Radisson Blu Resort, Riyadh Hills Itlalat and Radisson Blu Resort, Riyadh Hills Shalalah, is in line with the group’s ambition to continuously supplement this market with modernized and exceptional experiences.
The past few months have also marked the group’s expansion of its serviced apartments portfolio, which will be developed as a brand extension to cater to the different segments, from midscale to luxury. Radisson Hotel Group announced plans to more than double its serviced apartment portfolio within the next five years.
From a single hotel in Africa 20 years ago, Radisson Hotel Group’s African portfolio has grown to almost 100 hotels in operation and under development in more than 30 countries across the continent, cementing the group’s leading position as the hotel company with the largest active presence in the most countries across Africa.
Setting a hotel expansion record in Africa with 13 hotel signings to date, translating to a new hotel signed every 20 days, the group remains firmly on track with their ambitious development strategy to reach over 150 hotels by 2025 across the continent. These signings have secured record growth in Morocco, with an additional nine hotels.
