Major new healthy food launches planned for Gulfood 2019

Major new healthy food launches planned for Gulfood 2019

Region’s health, wellness and free-from food sales to rise 7 percent by 2023 compared with a global average of 4 percent, finds a recent Euromonitor report. Major new healthy food launches are being lined up by exhibitors at Gulfood, the world’s largest annual food and beverage trade exhibition, which marks its 24th edition at Dubai World Trade Centre from February 17-21, 2019.

Buoyed by a significant trend in mindful eating, exhibitors are preparing to launch new products many of which are free from gluten/dairy and packed with significant health/wellness benefits. The health-focused products are a cornerstone of Gulfood’s new theme for 2019: ‘The World of Good, The World of Food’.

The Euromonitor report also highlights the fact that regional consumers are becoming more selective in their choices, prioritizing fresh, natural and minimally processed foods and drinks. Such is the region’s appetite for food with health benefits that Gulfood’s organizer has given Health, Wellness and Free-From its own showcase sector within the 2019 event.

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Projected to attract upwards of 98,000 attendees from 198 countries, visitors will discover a show packed with 5,000 exhibitors and 120 country pavilions vying for business across eight primary market sectors: Beverages; Dairy; Fats and Oils; Health, Wellness and Free-from; Meat and Poultry; Power Brands; Pulses, Grains and Cereals.

gulfood.com

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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