SoftBank-backed Indian budget hospitality brand OYO debuted in the UAE, marking its sixth international market, following China, the UK, Malaysia, Indonesia, Nepal. The startup grew from a single hotel in May 2013 to over 8,500 hotels.

OYO plans to have a total of 12,000 rooms in 150 hotels across the seven Emirates, by 2020. Ritesh Agarwal, the 24-year old founder and Chief Executive Officer of OYO, said the UAE offers a strong growth opportunity.

The company will operate UAE properties under the manchise model implying a lease with full inventory control, similar to the model in India and China, reported Business Standard.

“These hotels will provide affordable and trusted living options for travelers from GCC countries, India and other International tourists, including business and leisure travellers”, the company said.