The European Rice campaign successfully marked its presence at Gulfood 2025, the world’s largest food and beverage trade exhibition, held in Dubai.
Promoting European Rice to a global audience
Throughout the exhibition, European Rice engaged with thousands of visitors, offering them an immersive experience that highlighted the product’s unique attributes. Furthermore, attendees eagerly explored the benefits of sustainable farming practices. In addition, they had the opportunity to learn about the versatility of EU rice in diverse global cuisine preparations. Moreover, they actively participated in live cooking demonstrations prepared with premium-quality European rice. During the sessions, chefs thoroughly explained the importance of European rice in maintaining high culinary standards and achieving consistent cooking results.
Sustainability and quality at the forefront
A key focus of the campaign was highlighting strict quality control, sustainable farming techniques and superior taste. With increasing consumer demand for sustainable products, European Rice emerged as an environmentally responsible choice.
Industry experts and stakeholders actively gained valuable knowledge about traceability and authenticity, reinforcing its strong position as a preferred choice in global markets. These insightful discussions significantly helped strengthen business relationships while also creating new opportunities for expanding European Rice exports to various international markets.
Strengthening European agricultural exports
The successful participation of European Rice at Gulfood 2025 reaffirmed the EU’s commitment to promoting high-quality agricultural products. It also highlighted its endorsement of sustainable farming practices worldwide. The event served as a strategic opportunity to expand partnerships, enhance brand visibility, and drive demand for European Rice internationally. Industry leaders acknowledged EU rice as a key player in the premium grains market, reinforcing its reputation as a superior product.
