Rotana’s expansion plans in KSA

Rotana’s expansion plans in KSA

February 25,2025 0 Rita Ghantous
Rotana Announces Expansion Plans in KSA

Driving Rotana’s ambitious expansion is the development of 36 new properties across 22 cities in the Middle East, Africa, Europe and Turkey. This includes nine properties in Saudi Arabia, emphasizing the kingdom’s significance as a key market for Rotana’s strategic growth.

Strengthening presence in Saudi Arabia

Building on the group’s impressive 2024 growth, which saw three property openings in Saudi Arabia, Rotana aims to triple its key count in the kingdom. Notable additions include Nova M, the first Edge by Rotana in the country, and two other new openings. Dar Rayhaan by Rotana and Al Manakha Rotana recently launched in Al Khobar and Madinah, respectively, strengthening its regional presence.

Future plans for Saudi Vision 2030

With 11 hotels already operating in Saudi Arabia, Rotana plans to launch five additional properties in 2025, including Yasmina Rayhaan in Riyadh. These expansions align with Saudi Vision 2030’s goals for economic diversification and tourism growth, reflecting growing demand from travelers and global businesses.

Tourism growth in Saudi Arabia

KSA ranked third globally for growth in international tourist arrivals during the first nine months of 2024, reaching s 25 percent increase.

Commitment to hospitality excellence

Commenting on these plans, Philip Barnes, Rotana CEO, highlighted the brand’s commitment to Saudi Arabia’s hospitality and tourism sectors as pivotal to regional growth. Barnes emphasized Rotana’s legacy of blending Middle Eastern hospitality with world-class amenities, positioning it as a leader in

the evolving travel market. He noted the demand for leisure and business travel is surging ahead of events like the FIFA World Cup 2034 in Saudi Arabia.

Impact of sports on hospitality

Following Saudi Arabia’s announcement as the FIFA World Cup 2034 host nation, STF will feature a panel on the impact of sports tourism. Eddy Tannous, Rotana’s COO, will join the panel to discuss how sports and entertainment are reshaping the Kingdom’s hospitality industry.

Expanding global reach

Rotana currently operates 81 hotels across the Middle East, Africa, Eastern Europe and Turkey, with more projects underway in key markets.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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