Aradhana Khowala has been appointed as managing director of tourism at NEOM, the USD 500 billion megacity, part of Saudi Arabia’s new vision to diversify its economy. The project was announced in last October.

“We will be working alongside Aradhana to make NEOM an exceptional global tourism destination looking ahead to the future,” said CEO Nadhmi Al-Nasr in a tweet on NEOM’s official account.

Khowala, who was CEO & founder of Aptamind, a global private client advisory firm specializing in luxury investments in the travel, tourism and hospitality industry, is considered a world expert in the tourism and hospitality industry, and was awarded the 21st Century Icon Awards in association with CNBC and London School of Economics as an inspirational game changer and tourism leader.