With competition fierce and guest experience reigning supreme in hospitality, hotels are constantly seeking new ways to captivate guests and stand out from the crowd. Given the limitless marketing channels available, one gem that shines, but is still often overlooked, is TV advertising. In today’s digital era, with screens dominating our daily lives, harnessing the power of TV can be a gamechanger for hotels looking to increase their brand presence and connect with guests in style on a deeper level. Below are five of the several benefits that television as an advertising medium offers hoteliers.
1- It delivers engaging visual narratives: television provides a dynamic platform for hotels to weave a compelling narrative and showcase their unique offerings through captivating visuals. From stunning scenery to sumptuous cuisine, TV advertising brings the hotel experience to life in a way that resonates with viewers on a visceral level. By immersing guests in a visual journey, hotels can evoke emotions, stir desires and inspire travelers to explore more on their adventures.
2- It can build lifestyle connections: beyond just accommodation, hotels aspire to be integral to guests’ lives. Television advertising acts as a medium for this shift, enabling brands to build personal relationships with viewers and position themselves as indispensable partners in life’s journey. By crafting narratives that mirror the aspirations and values of their target audience, hotels can embed themselves in the fabric
of everyday life, fostering loyalty and an affinity that extends far beyond the confines of a single stay.
3- It establishes trust and authority:
in a business built on trust, trust is paramount. Television provides a platform for hotels to demonstrate their commitment to efficiency, safety and guest satisfaction. By showcasing real employees, real testimonials and behind-the-scenes glimpses, hotels can humanize their brand and build trust with viewers. The credibility conferred by TV advertising helps hotels stand out in a crowded market and build trust among potential guests, ultimately leading to bookings and loyalty.
4- It can provide strategic AI-driven targeted promotions and direct messaging: one of the most powerful features of television advertising is its ability to accurately reach specific demographics, regions and target audiences. Hotels can tailor their message to align with their ideal customers through various channels and dayparts, ensuring high impact and relevance. Additionally, AI-driven television programming enables hotels to promote highly targeted offers and packages, capturing the attention of potential guests at precisely the right moment.
5- It can highlight environmental commitment: as sustainability becomes an increasingly important consideration for travelers, hotels prioritizing eco-friendly practices can leverage television advertising to showcase their commitment to environmental stewardship. By highlighting initiatives such as energy conservation, waste reduction and community engagement, hotels can appeal to the growing segment of eco-conscious consumers and align themselves with broader societal values.
Television and AI-driven programmatic advertising represents a golden opportunity for hotels to increase their brand presence, connect with audiences and achieve better results. In an age of digital saturation, it represents a powerful tool that hotels can use to stand out, make an impact and leave a lasting legacy in the hearts and minds of travelers worldwide.
5 reasons to include TV in your hotel marketing strategy
In an age of digital saturation, television advertising offers hotels a not-to-be missed opportunity to engage with guests on a deeper level. Remote in hand, Lovetto Nazareth, managing director at Prism Digital shares five ways in which hoteliers can leverage this often overlooked medium.
With competition fierce and guest experience reigning supreme in hospitality, hotels are constantly seeking new ways to captivate guests and stand out from the crowd. Given the limitless marketing channels available, one gem that shines, but is still often overlooked, is TV advertising. In today’s digital era, with screens dominating our daily lives, harnessing the power of TV can be a gamechanger for hotels looking to increase their brand presence and connect with guests in style on a deeper level. Below are five of the several benefits that television as an advertising medium offers hoteliers.
1- It delivers engaging visual narratives: television provides a dynamic platform for hotels to weave a compelling narrative and showcase their unique offerings through captivating visuals. From stunning scenery to sumptuous cuisine, TV advertising brings the hotel experience to life in a way that resonates with viewers on a visceral level. By immersing guests in a visual journey, hotels can evoke emotions, stir desires and inspire travelers to explore more on their adventures.
2- It can build lifestyle connections: beyond just accommodation, hotels aspire to be integral to guests’ lives. Television advertising acts as a medium for this shift, enabling brands to build personal relationships with viewers and position themselves as indispensable partners in life’s journey. By crafting narratives that mirror the aspirations and values of their target audience, hotels can embed themselves in the fabric
of everyday life, fostering loyalty and an affinity that extends far beyond the confines of a single stay.
3- It establishes trust and authority:
in a business built on trust, trust is paramount. Television provides a platform for hotels to demonstrate their commitment to efficiency, safety and guest satisfaction. By showcasing real employees, real testimonials and behind-the-scenes glimpses, hotels can humanize their brand and build trust with viewers. The credibility conferred by TV advertising helps hotels stand out in a crowded market and build trust among potential guests, ultimately leading to bookings and loyalty.
4- It can provide strategic AI-driven targeted promotions and direct messaging: one of the most powerful features of television advertising is its ability to accurately reach specific demographics, regions and target audiences. Hotels can tailor their message to align with their ideal customers through various channels and dayparts, ensuring high impact and relevance. Additionally, AI-driven television programming enables hotels to promote highly targeted offers and packages, capturing the attention of potential guests at precisely the right moment.
5- It can highlight environmental commitment: as sustainability becomes an increasingly important consideration for travelers, hotels prioritizing eco-friendly practices can leverage television advertising to showcase their commitment to environmental stewardship. By highlighting initiatives such as energy conservation, waste reduction and community engagement, hotels can appeal to the growing segment of eco-conscious consumers and align themselves with broader societal values.
Television and AI-driven programmatic advertising represents a golden opportunity for hotels to increase their brand presence, connect with audiences and achieve better results. In an age of digital saturation, it represents a powerful tool that hotels can use to stand out, make an impact and leave a lasting legacy in the hearts and minds of travelers worldwide.
Lovetto Nazareth,
managing director
Prism Digital
@prismsocial
@lovettonazareth
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Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.