IHG announced the official opening of its first avid hotels property, the 87-room avid hotel Oklahoma City-Quail Springs.

IHG’s newest mainstream hotel brand was created to meet the needs of 14 million travelers who are currently underserved in this USD 20 billion market segment. The brand was designed with input from both target consumers and an Owner Advisory Board of leading IHG hotel owners.

avid hotel Oklahoma City-Quail Springs is owned and operated by Champion Hotels, the largest privately-owned hotel operator in the USA. This first hotel opened just 199 days after groundbreaking and demonstrates owner belief in the strength of the avid hotels brand and what it offers travelers.

Elie Maalouf, chief executive officer, The Americas, IHG, said: “Opening our first avid hotels property less than a year after the brand launch is an important milestone for IHG. We worked closely with our Owner Advisory Board, including leading owners such as Champion Hotels, to develop a brand that is just right for both guests and owners. The strong momentum of avid hotels, with more than 130 hotel deals already signed across the U.S., Canada and Mexico, firmly positions the brand as a long-term driver of growth for IHG in the Americas.”