The book offers indispensable insights for businesses looking to penetrate and thrive in the American market. Furthermore, authored by seasoned FMCG advisor Sam Abou Jaoude, the comprehensive handbook provides a systematic framework for successful exporting. Moreover, it caters to both novice exporters and seasoned professionals alike.
Drawing upon over a decade of experience in advising FMCG businesses, Abou Jaoude presents a holistic approach to exporting. Additionally, he notably addresses not only business strategy but also celebrates the rich cultural heritage of the MENA region. Beyond Borders envisions export as a catalyst for sustainable growth, job creation, and global recognition of Middle Eastern traditions.
In an exclusive statement for Hospitality News ME, Abou Jaoude emphasized the critical role of export in today’s economic climate. He stated: “Struggling to reach the American market? Exporting for the first time? This book is your guide.” Abou Jaoude stressed that export is the lifeline for economies, particularly in countries like Lebanon. To address the complexities of exporting, specialized education and support are essential. Designing tailored classes at the college level can empower businesses to navigate the challenges of exporting to Western markets.
Highlighting the importance of export for emerging economies, Abou Jaoude added: “Relying solely on services can be precarious due to political tensions.” He further emphasized that export provides a steady stream of revenue for both the private and public sectors. Incentivizing companies to focus on exports ensures mutual benefits for all stakeholders.
Beyond Borders is for businesses looking to expand their global footprint and capitalize on the economic potential of export markets.
Sam Abou Jaoude is passionate about empowering businesses to thrive in the global marketplace, Furthermore, he is committed to promoting economic growth and cultural exchange through export.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
