There’s no doubt that Covid-19 changed the rules of the game in the world of technology, particularly in the world of F&B. We take a look at how technology is impacting the food scene in Kuwait and the latest trends.
Rise of food tech in Kuwait
Kuwait entered the online food delivery arena as early as 2004. According to Seham Alhusaini, general manager of Deliveroo Kuwait and Qatar, the delivery market was deeply penetrated in the early nighties. Nevertheless, Covid-19 expedited the growth of online delivery. Indeed, new audiences were introduced to food delivery apps as a result of lockdowns during Covid-19. Bader Alothman, general manager of Kuwait Get Cari, said that a significant number of those who were less tech-savvy before the pandemic, particularly older customers, converted to online food orders during the crisis.
How food tech is supporting the F&B sector
Beyond online delivery, Osama Alshair, general manger for Kuwait at Foodics, said that a greater number of restaurants have implemented food technology to enhance efficiency and manage cloud kitchens to cater to the delivery side of their businesses.
Furthermore, food tech can provide vital data and statistics to help restaurants streamline their operations and spend in the right areas. However, Sean Trevaskis, co-founder and CEO of Growdash, stated that it is not just about data but about how to use data effectively, for example discounts versus other incentives.
The pitfalls and challenges of food tech
While recognizing the value of food tech, the industry is somewhat reluctant to invest without fully understanding how to use the information. Furthermore, data security still seems to be a common concern.
Food tech companies in Kuwait are also faced with the challenge of differentiation. They also struggle with finding the right talents and retaining them. Alhusaini expressed that while a significant portion of tech functions at Deliveroo are handled in London, there remains intense competition for talent in the region.
The future of food tech
Many operators such as Growdash plan to expand into KSA. They are looking into developing the retail side of their businesses. Delivery platforms, for instance, are moving into non-food products.
