These properties are supported by Accor One Living, the company’s industry-first platform focused on the development, design and operation of mixed-use projects and branded living communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise and solutions, creating a constant flow of new opportunities to live, work and play.
Jeff Tisdall, chief business officer of Accor One Living, said: “The intersection of private residences and lifestyle brands is one of our most compelling areas of growth right now – two areas in which Accor leads the global hospitality industry and is continuing to push forward. Around the world, we are seeing strong demand for homes that are anchored by the comforts and promises of a beloved brand experience, providing a sense of belonging and community. This is particularly true for our lifestyle brands, where we see an important and growing segment of residential buyers who are seeking design-led brands, with unique personalities that celebrate modernity, creativity, compelling food and drink, and extraordinary experiences.”
Branded residential space is one of the fastest-growing sectors in real estate, while lifestyle is the fastest-growing category in hospitality – appealing to a new generation of homeowners who appreciate a modern and casual sense of luxury. Ennismore, the leader in lifestyle hospitality in which Accor holds a majority shareholding, has eleven branded residences open and twenty-six under development.
One of the strongest markets in the world for Ennismore branded residences right now is Dubai, where the lifestyle collective currently offers three unique projects, all of which have been extremely well-received by homebuyers. These include:
- SLS Residences The Palm Dubai– The first standalone residence in the Ennismore portfolio outside of The Americas is set to open in 2026, featuring panoramic views of Palm Jumeirah and the Dubai skyline. Highlights include a Small Little Secret Club, an exclusive clubhouse for homeowners with private F&B concept, chef’s table, entertainment lounge, infinity pool and a boutique fitness studio with treatment rooms. These 113 prestigious homes were 100 percent reserved within 30 days of their release.
- Mama Shelter Residences, Dubai – The first Mama Shelter residence in the world willadd trendsetting energy to the Business Bay area when it opens in Q1 2024. As announced earlier this year, only a few of the 204 homes remain available.
- SO/ Uptown Dubai Residences– Opening later this year, this 227-residence property offers some of the most extensive residential amenities in Dubai, bringing playful, energetic style to a fashion-forward generation of homeowners.
In the luxury segment, Accor continues to draw strength from its world-renowned classic brands such as Raffles and Fairmont, with the latter a pioneering force that has led the market in creating luxury private residences for more than 20 years. Flagship development includes Fairmont Residences Royal Palm Marrakech.
According to Savills International Development Consultancy, the branded residential sector has grown 150 percent over the past decade, creating more than 100,000 units across 640 projects around the world, with an expectation to exceed 1,100 projects by 2027, nearly doubling the current supply levels.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
