Returning to Kuwait International Fair from March 6-8, 2023, HORECA Kuwait will be bringing together the top names in hospitality and foodservice, not to mention the hottest and most innovative products. We discover what’s planned at the renowned trade show with Mohamad Najia, executive director of Leader’s Group for Consulting and Development, HORECA Kuwait organizer.
How would you describe HORECA Kuwait?
HORECA Kuwait is a meeting place for foodservice and hospitality professionals. The event attracts many of the top companies in Kuwait and allows visitors to network and do business.
What’s planned for the 11th edition?
First of all, the exhibition space is much larger than the previous edition, as we are returning to Kuwait International Fair. Also, the show is set to host exhibitors from Lebanon, KSA, Russia, the UAE, US, South Africa and China. All in all, it looks set to be a fantastic edition.
Why should industry professionals visit the event?
Now that the pandemic is behind us, there is a real need to meet in person and reconnect face to face; online events are not the same, and they will never be able to replace actual trade shows. Professionals who join us at HORECA Kuwait will be able to meet suppliers, discover new products and services, and watch live competitions.
How does this event support the hospitality and foodservice industries in Kuwait?
Being the premier business meeting place for the hospitality and foodservice industries in Kuwait, HORECA Kuwait allows suppliers, distributors and buyers to network. This, in turn, creates new opportunities and helps to drive these industries forward. Furthermore, the event supports the new generation and rising stars in hospitality and the culinary arts through a number of live competitions that reward talent and creativity. These contests include the Hospitality Salon Culinaire, the Barista Competition and Bed Making Competition.
What are the key hospitality trends in Kuwait and what are your expectations for 2023?
Kuwait’s hospitality scene is not what it was years ago. Today, a huge variety of restaurants and hotels can be found in the country, catering to all tastes and audiences. Demand is creating new opportunities for restaurateurs and hotel operators, I expect to see many more concepts making their way to Kuwait, especially coffee shops and fusion restaurants.
It’s an exciting time for the region as a whole.
