Addmind Group, the leading concept creation and F&B management company, continues to take the Middle East region by storm. Head of marketing and communication Bob Yacoub elaborated on the cutting-edge, large-scale consumer experiences offered, saying, “We have become the largest network of prestige entertainment experiences in the Middle East because of our highly individualized approach to each undertaking, which is reflected in the diversity and quality of our establishments.” He added that while the launch of White set the scene for the entire Lebanese nightlife rooftop lounge experience, Iris was unique in that it offered visitors a lounge experience alongside the opportunity to enjoy the sunset, which had previously been unheard of. “Since then, we’ve opened Iris in Abu Dhabi and Dubai, both of which are fully owned and operated by us. Last December we opened our first franchise in Bahrain, while simultaneously signing a deal to open a a second in Qatar,” he noted. “Furthermore, we are currently negotiating a deal to open a fifth venue in Oman. I am also happy to report that at the end of April, we moved Iris to Beirut’s New Waterfront Seaside Pavilion, in order to accommodate more guests.”
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