Radisson Hotel Group has signed the first Radisson RED hotel in the capital’s Diriyah project, marking its fifth brand in the kingdom of Saudi Arabia. The new opening brings the group’s footprint to 45 hotels in operation and under development in the country.
Radisson RED, an upscale lifestyle brand with a playful unconventional twist, offers lively, informal services, a social scene and stylish public spaces with standout designs that switch effortlessly between business and pleasure.
Set to open in 2026, Radisson RED Diriyah will be located on the prime shopping and cultural avenue of Diriyah. The Najdi-inspired architecture is a tribute to 300 years of history.
The newly built hotel will include 175 contemporary guest rooms, nine suites, a coffee and juice bar, an all-day dining restaurant, along with meeting spaces that blend the modern with the traditional. Radisson RED Diriyah will also feature a well-equipped fitness center, meeting and events facilities, as well as a rooftop pool.
Elie Milky, VP of business development for the Middle East at Radisson Hotel Group, said: “This is our first hotel deal with the Diriyah Gate Development Authority, and we could not be prouder nor have chosen a better location, development and partnership to kick off this relationship. We thank our new partners for their trust as we continuously work toward contributing to the kingdom’s ambitious Vision 2030. Diriyah offers a blend of history and modernity, heritage and design, which makes our Radisson RED lifestyle real estate offering an ideal fit. We continue to focus on Saudi Arabia as our main market in the region as we open an office in the capital, expand our resources across departments and grow our portfolio across the kingdom.
Jerry Inzerillo, group CEO of DGDA, said: “The new Radisson RED hotel will offer warm and authentic experiences in the birthplace of the kingdom: Diriyah. Our goal is to bring local and foreign visitors to experience the unique heritage, culture and lifestyle offerings we are developing. Partnerships with global brands, such as Radisson, offering world-class hospitality to travelers, is how we will achieve this goal.”
The Diriyah project, part of Vision 2030, will honor Saudi Arabia’s rich history while catering to leisure and business travelers from across the globe.
