How important is the role of Saudi HORECA Jeddah in the kingdom’s F&B and hospitality scene?
The western region of Saudi Arabia is booming with a number of mega projects, so Saudi HORECA Jeddah aims to elevate Jeddah’s F&B business scene and act as the catalyst that will initiate this transformation.
The event provides a business platform for hospitality and food-related companies to meet, interact and do business. Suppliers can meet buyers from the world of F&B and hospitality, thus seizing billions of Saudi Riyals worth of contracts.
What have been the challenges in organizing Saudi HORECA Jeddah which slated in February?
We have worked hard to find the right exhibitors and partners, as well as identifying the right buyers. How successfully we have executed these tasks will ultimately determine the impact of the event.
What are your goals for Saudi HORECA Jeddah?
We have big plans for the event. We aim to establish it as the industry’s driver and position it as the largest hospitality and foodservice event in the western region in terms of space, the quality and quantity of exhibitors, visitors, events taking place on site, as well as the size of deals signed.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
