Swiss-Belhotel International has embarked on an aggressive expansion strategy in Europe, Middle East and Africa (EMEA). The group announced plans at the Arabian Travel Market to double its footprint in the region by 2025.

Laurent Voivenel, senior vice president – operations and development for EMEA and India at Swiss-Belhotel International, said: “The owner and investor confidence is building up with the return of travel. At the Swiss-Belhotel International we are well positioned for continued growth in Europe, Middle East and Africa, and are witnessing tremendous interest in our brands from both existing and new owners who are showing keenness to invest and build more hotels with us.”

He added: “Following our development strategy, we have set an ambitious target of doubling our portfolio in the EMEA region in the next three years and are making great progress in that direction with several exciting projects under negotiation. Africa looks very promising with significant potential for our diverse brands. In addition, we are heading into the European market with an unmatched deal for owners and investors and seeing some strong interest.”