What can you tell us about Form Hotel?
Form Hotel is a 136-room boutique luxury hotel and the only Design Hotels™ property in the Middle East. Design Hotels™ is a hand-picked collection of boutique and design-driven luxury hotels across the globe. Properties under the wing of Design Hotels™ are chosen due to their importance as social hubs and spaces for purposeful experiences. Form Hotel will join Marriott Bonvoy™ program effective 2022, and guests can earn points and receive on-property benefits with stays. With a focus on Dubai’s roots, Form Hotel’s aesthetics are heavily inspired by the city’s history and heritage.
What makes Form Hotel unique?
Form Hotel Dubai offers a sublimely designed boutique experience, with seamless check-in and personalized touches to your stay. Guests can take advantage of personal parking spaces with direct, private access to rooms, while all guest rooms feature acoustically sensitive windows offering stunning views over the Culture Village and the Creek.
This seamlessness extends through the boutique property with a carefully curated design experience by Paris-based Architecture Studio that is paired with a sense of continuousness and openness.
A hop away from Dubai’s sights and sounds yet far enough to escape the bustle of urban life, guests can expect the best of two worlds at the property’s strategic location in Al Jaddaf.
What does it take to be part of Design Hotels?
The Design Hotels family is a collection of boutique properties chosen for their striking interior design. With over 300 hand-picked hotels, Design Hotels look for properties with a passion for culturally rooted hospitality and cutting-edge design and architecture. Each independent hotel must be a wholly unique creative expression, steeped in the history, culture and the nature of its location.
Form Hotel, with its heavy emphasis on heritage, art deco design and calming wellness, is a unique experience that takes guests through the city’s early roots. This unique combination of features has made Form Hotel an ideal candidate for the Design Hotels family.
How has Form Dubai Hotel captured traditional Arabic heritage in its architecture and design?
Every detail is poised to elevate the grandiose elegance of Dubai’s Arabic heritage. Everything in the hotel is custom made to have the precise effect, with its luxury and simplicity combined, from brushed brass knobs to the polished art frames, the glistening marble countertops and the delightfully detailed wood paneling, all made to mimic the architectural and historical allure of the old designs.
What sets Form Dubai Hotel apart from other hotels?
The exquisite attention to every detail, no matter how small, adds to the client experience and satisfaction. The artistic wave of freshness mixed with history and heritage, this fantastic blend between the classical and modern concepts, is both original and heartwarming at the same time, with stunning views over Al Jaddaf’s boatyards, private yoga sessions and a variety of other activities. There’s also Salũs Housetop, a designer sky lounge with fabulous seating and cocktails.
What can clients look forward to when visiting the hotel?
They can look forward to world-famous hospitality offered by our excellent team, in addition to secluded relaxation and rejuvenating accommodation. Offering luxurious style coupled with modernity, our concept is driven by details in every little aspect of our designs, especially with the food and beverage outlets. There’s also a terrace that boasts sustainable, good-for-you menus.
What is the importance of art when it comes to offering guests a contemporary and timeless experience?
The unique style and design of our hotel, blending the modern arts with exquisite, authentic Arabic heritage, forms the trade mark of our hotel.
All of our guest rooms come with custom-crafted art and photography by Nina Dietzel, completing a sharp, tightly curated visual experience that is both contemporary and timeless.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
