Asepto has a strong presence in the Indian market already and is rapidly growing into international geographies. It has established itself as a distinct brand for its technology-oriented innovation to deliver unique packaging features to beverage manufacturers all over the world.
Speaking about this unique innovation, Ashwani Sharma, president and CEO of Aseptic Liquid Packaging Business at UFlex, stated: “Our company’s guiding vector is innovation to create a value-added differentiator. ASEPTO packaging exemplifies our ability to stand out at the point of sale, which is advantageous to the beverage industry. Our premium range of Foil Stamped packs, one of our several USPs, has the ability to create a substantial market differentiation in this segment. Foil stamping is an aesthetic rejuvenation technique that is used to make text and patterns on the packaging stand out.”
Asepto is known for its innovative value-added features and as a total system supplier. It has already carved a niche for itself in the market. Talking about the potential that the brand offers to global beverage manufacturers, Sharma added: “Gulfood Manufacturing is the most influential exhibition of the food and beverage industry and every year, we follow a ritual to share Asepto’s packaging experience with our global customers. We are all set to dazzle the stage once again with our artistically revitalizing global breakthrough of Foil Stamping in aseptic liquid carton packaging. Our ongoing efforts are focused toward providing firsthand experience to our worldwide customers and developing new sustainable packaging trends.”
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
