Jumeirah Hotels and Resorts is launching a new culinary concept especially for its littlest diners – FoodieKiDS. The all-new children’s menu is informed by global research, in which more than 5,500 parents of children under 12-years-old from the US, UK, Russia, Germany, KSA and UAE were interviewed about their children’s eating habits.

According to the study, 77 percent of parents think that hotels need to provide more healthy options on kids’ menus. Meanwhile, 79 percent  said that an attractive, varied and healthy menu for children would enhance their experience and give them peace of mind that even on holiday, they are making the right food choices. Parents also said that their children were most likely to eat junk food while on holiday, with the top three most eaten foods globally for young travellers being pizza – 44 percent , chicken nuggets – 35 percent  and chips – 32 percent . Despite the limited options often available, 58 percent  of parents said they still try to ensure their kids eat well on holiday.

FoodieKiDS will be piloted at flagship family resort, Jumeirah Beach Hotel, before being rolled out further.