MENA GOPPAR Jumps in September

MENA GOPPAR Jumps in September

Mama Shelter Bahrain

Mama Shelter Bahrain

Middle East and North Africa hoteliers have cause for celebration in September. After 12 consecutive months of year-over-year profit decline, GOPPAR in the region was up 10.9% in the month, buoyed by a 4.9 percentage-point rise in occupancy and an uptick in food & beverage revenue, according to data from HotStats.

RevPAR in the month was up 5.1% YOY, only the third time this year that the region has shown positive YOY growth in the key performance indicator. Coupled with the rise in occupancy was a 2.3% decrease in YOY average room rate, which, though negative, was far less severe than in months past: Since September 2018, there has only been one month—May—where there was a positive YOY increase in rate. A glut of supply in the region is one of the factors hampering hoteliers’ ability to grow rate.

Year-to-date RevPAR is still down 1.9% YOY, dragged down by a 4.8% YOY decline in rate.

Total revenue for the month was another strong story, with TRevPAR up 4.1% YOY, underpinned by a 3.4% YOY rise in total F&B revenue, on a per-available-room basis. Like most MENA KPIs, TRevPAR YTD is still down 1.7% YOY.

And while GOPPAR surged in the month, it, too, is down 5.2% YTD.

Despite positive GOPPAR for the month, undistributed expenses were still up YOY, including total Sales & Marketing costs, which increased 6.1% YOY. Total hotel labour costs on a per-available-room basis were up 0.8% YOY, while total overhead costs for the month climbed 1.4%.
Profit & Loss Key Performance Indicators – Middle East & North Africa (in USD)

KPI September 2019 v. September 2018
RevPAR +5.1% to $93.31
TRevPAR +4.1% to $165.05
Payroll Cost PAR +0.8% to $55.38
GOPPAR +10.9% to $43.53

“It’s a relief to see hotels in the region finally make a year-over-year profit gain after months of negativity,” said Michael Grove, Managing Director, EMEA, HotStats. “The onus will be on operators to keep the momentum going as the calendar moves into some of the historically highest-performing months of the year.”

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Riding the overall wave of MENA success was Bahrain, which recorded a 7.5% YOY increase in GOPPAR, assisted by a 9.7% YOY increase in RevPAR and a 3.5% YOY reduction in hotel labour costs on a per-available-room basis.

The Kingdom has been ripe for hotel development in and around its capital city of Manama. This includes two Accor projects opening soon, under the Mama Shelter and Raffles brands.

YTD GOPPAR in Bahrain is still negative but only slightly and far more stable than overall MENA.

On the undistributed expense side, Bahrain saw cost savings on a PAR basis in A&G (down 5.2%) and Sales & Marketing (down 0.4%), but was hindered by a 22.4% jump in Property & Maintenance costs, which included a 3.1% lift in utility costs.

Profit & Loss Key Performance Indicators – Bahrain (in USD)

KPI September 2019 v. September 2018
RevPAR +9.7% to $91.75
TRevPAR -1.0% to $159.86
Payroll Cost PAR -3.5% to $60.79
GOPPAR +7.5% to $32.97

The whole of Saudi Arabia reported positive numbers, too, in September—this after a choppy year to date. GOPPAR in the month was up 8.4% YOY following an August where GOPPAR was down 9.6% YOY and an overall year so far that has seen violent double-digit positive and negative GOPPAR swings.

RevPAR for the month was up 8.0% YOY, underpinned by a 7.2 percentage-point jump in occupancy. Meanwhile, total revenue increased 6.5% YOY on the back of a 4.3% increase in F&B revenue on a per-available-room basis.

GOPPAR in the month was helped by a 1.5% drop in total labor costs and a 1.8% reduction in utility expenses.

The upturn in GOPPAR is propitious news for Saudi Arabia, where YTD GOPPAR is still down 8.0% YOY and down 15.3% on a rolling 12-year basis.


Profit & Loss Key Performance Indicators – Saudi Arabia (in USD)

KPI September 2019 v. September 2018
RevPAR +8.0% to $112.21
TRevPAR +6.5% to $170.06
Payroll Cost PAR -1.5% to $51.37
GOPPAR +8.4% to $63.41

www.hotstats.com

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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