5 Minutes with Philippe Francois

5 Minutes with Philippe Francois

Philippe Francois, president of AMFORHT, talks about how the NGO went from being an initiative of the World Tourism Organization (UNWTO) to being granted special consultative status by the United Nations in 2017.

What are AMFORHT’s goals?
The World Association for Hospitality and Tourism Education and Training (AMFORHT) is the only NGO in the world that offers an accessible and ethical network, linking key players from the world of tourism.

AMFORHT’s aim was to define, develop, promote and continuously adapt tourism education to the evolving needs of the industry. Our worldwide network facilitates the development of strong links to help create and support training programs between schools and tourism professionals. Practical collaborations include the development of internships, graduate employment and industry research.

Can you tell us about AMFORHT’s membership program and the benefits?
We offer an interactive digital platform, which allows members to a connect via a social network. They can enjoy VIP access to regional meetings and the AMFORHT World Forum. Our members can rely on a sustainable network of experts in the hospitality industry who they can learn from. Furthermore, we have online bibliographical resources, which are free of charge for members. These references cover the latest international trends in the sector. There are so many other benefits, so I would encourage professionals to get in touch with us for more details.

How was your last general assembly?
Exceptionally, our 2020 general assembly was organized on ZOOM on December 15. The Ministerial and Trade Authorities and our Algerian members gathered at Ecole Superieur d’Hotellerie et de Restauration d’Alger (ESHRA). During the meeting, we shared key information about the network, which serves over 650 active members, supporters and business partners in 65 countries.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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