How to optimize AI technology in hospitality and event management
There’s widespread acceptance that AI applications today are a must, rather than optional, for hospitality marketers and event providers looking to maintain a competitive edge. Lovetto Nazareth, CEO of Prism Digital, has a 12-point checklist on how to utilize this revolutionary technology to enhance efficiency and create unique guest experiences.
Dare to be different in franchising
It’s a fact that traditional franchising agreements often fall short of offering a genuine working partnership, weighted, instead, in favor of the franchisor. Daniel During, principal and managing director at Thomas Klein International, challenges us to rethink our approach to franchising, with a focus on rewards rather than punishments.
Sheraton Hotel Al Khobar set to open in 2028
Marriott International has announced the signing of Sheraton Al Khobar Al Hamra with Ashaad Company. This marks the brand’s debut in Al Khobar, Saudi Arabia. Anticipated to open in 2028, Sheraton Al Khobar Al Hamra will embody the brand’s refreshed vision.
