Franchising in 2025: which are the best bets?
Well-established business models and numerous success stories have combined to make hospitality and food and beverage highly popular segments for prospective franchisees. However, in a competitive market, brimming with brands, making the right choice is critical. Nagi Morkos, founder and managing partner at Hodema Consulting Services, considers the key trends and new opportunities emerging this year.
Architectural and design trends for pastry shops
As the culinary landscape continues to evolve, so does the way we experience food. Norman Cescut, founder and CEO of Desita, explains how pastry shops are poised to embrace innovative architectural and design trends that not only reflect the art of pastry making but also enhance customer engagement.