HORECA Lebanon 2025: Powered by passion

HORECA Lebanon 2025: Powered by passion

HORECA Lebanon  continues to serve as an indispensable platform for industry professionals to network, exchange knowledge and showcase their expertise.

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Unlocking the foodverse for F&B brands

Unlocking the foodverse for F&B brands

As consumer behavior shifts toward immersive, online experiences, the concept of the foodverse is emerging, offering brands new ways to engage with customers through VR, AI and blockchain technology. Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, tells us more.

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The meaning of a five-star coffee in a hotel

The meaning of a five-star coffee in a hotel

Cleia Junqueira, coffee consultant at The Coffee Connoisseur Collective, believes that coffee is more than a drink in luxury hotels; it’s an experience. Here, she outlines the importance of specialty brews and unique coffee environments.

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