The hospitality industry has witnessed a remarkable shift toward adaptive reuse. Significantly, this practice, which involves repurposing existing abandoned structures into vibrant hotels, restaurants and entertainment venues, is breathing new life into urban areas.
AI is poised to revolutionize how hotels market themselves, enabling operators to reach their ideal guests by creating personalized, targeted campaigns. Lovetto Nazareth, managing director of Prism Digital, explains why industry players need to put this transformative technology front and center of their hotel advertising strategies.
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Adaptive reuse: an architectural game-changer
The hospitality industry has witnessed a remarkable shift toward adaptive reuse. Significantly, this practice, which involves repurposing existing abandoned structures into vibrant hotels, restaurants and entertainment venues, is breathing new life into urban areas.