Interview with Maximilian Rauch, Ascott’s head of F&B for Middle East, Africa and Turkey
Throughout his impressive career, Maximilian Rauch has held key positions across the hospitality and corporate sectors. In his new role, he will be responsible for Ascott’s portfolio of owners and restaurant operators across the UAE, KSA, Qatar, Bahrain, Oman, Turkey and Kenya, creating dedicated training programs, implementing customized service solutions and bolstering industry specific partnerships to strengthen the group’s F&B offerings. With his extensive background in culinary management, Rauch tells us how he is planning to elevate Ascott’s F&B offerings.
Saudi Arabia’s vision for sustainable luxury tourism unveiled in Soudah Peaks
In a remarkable step toward diversifying its economy and enhancing its global tourism standing, Saudi Arabia is set to unveil an extraordinary luxury mountain tourism destination, Soudah Peaks. Located at an elevation of 3,015 meters above sea level on the kingdom’s highest peak, this ambitious project is a pivotal part of the Public Investment Fund’s (PIF) visionary efforts.
