‘A Vibrant Society’, ‘An Ambitious Nation’, ‘A Thriving Economy’, these are the game-changing, transformative and innovative goals mapped out in the Saudi Vision 2030 plan. A Kingdom that was previously known for being an enclosed nation is today going big. Once the Saudi government realized the need to revive the nation and diversify its economy away from oil, the hard work to bring about a transformation began in earnest. Ralph Nader, CEO of Amber Consulting, highlights the opportunities that this reinvention is producing